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Honda ATV Model History Timeline, 1970-Present
11/22/2004 -
1970 ATC90
"What Is It?" asks Honda's advertising brochure. Just a revolutionary off-road
vehicle destined to launch a whole new industry that will sell more than 6.5
million machines*. Honda's first ATV is a three-wheel ATC, or ...
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Honda ATV History 101
11/22/2004 -
If necessity was the mother of the first ATV,
Honda engineer Osamu Takeuchi was
its father. In 1967, American Honda asked Honda R&D Ltd. for a new product
dealers could sell when motorcycle sales cooled off in the winter. Mr. Takeuchi
...
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Why We Race
09/02/2003 -
At Honda, racing is much more than a platform for marketing
products, or a venue for research and development. To Honda,
racing
is the very soul of the company, a touchstone reaching back to
our
founder and the very foundations of the ...
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Soichiro Honda
09/02/2003 -
Soichiro Honda created a motor vehicle industry when it
should
have been impossible. The time for that was the turn of the
century,
when Ford, Peugeot, and Daimler were created. Shipbuilding
magnate
Henry J. Kaiser tried to break into...
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A Brief History of Honda's American Manufacturing
09/02/2003 -
Honda had painstakingly marshaled a reputation of superb
quality
for its made-in-Japan motorcycles. But in the '70s, consumers'
attitudes had been hardened by years of disappointment and
frustration in American-made products, best illus...
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Defining the '80s
09/02/2003 -
Soichiro Honda's meteoric rise from postwar bicycle-maker
to world
leader in motorcycle innovation and production is one of the
most
inspirational stories of our century: In the '50s, the company
began
building small motorcycles; by t...
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Soaring in the '70s
09/02/2003 -
Honda became a classic American success story in the
'60s. In this
single, crucial decade, Honda transformed itself from a
domestic
supplier to an international corporation, and planted a firm
foothold
on American soil. Honda began th...
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Coming of Age in the Age of Aquarius
09/02/2003 -
During the 1950s, the Honda Motor Company emerged from
obscurity,
having survived and won the battle with hundreds of competing
postwar
motor-bicycle companies. The company had found a first key to
financial strength in the successful ...
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A History of Excellence
09/02/2003 -
Defining Excellence
Defining excellence isn't a problem; all it takes is a
dictionary.
Etymologically speaking, the key to excellence can be found in
the
root of the word, excel: to be superior to; surpass in
accomplishment
or achiev...
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Forty-Plus Years of Four-Strokes
09/02/2003 -
Think the new CRF™450R and CRF250R are starting a
four-stroke
revolution? Wrong-Honda® fired the first shot more than four
decades ago.
It's easy to think Honda's new CRF motocrossers are the
first
really successful four-str...
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Honda's First Dreams
09/02/2003 -
In August of 1949, the Honda Motor Company had
completed the first
prototype of a very important motorcycle. Technologically
advanced
for its day, it featured such Honda firsts as a kickstarter and
chain
final drive, as well as such r...
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Honda ATV Innovation
09/02/2003 -
From its unassuming beginnings in 1948, Honda has been
defined by
creative thinking. Everything that wears a Honda logo comes
from a
heritage so deeply rooted in innovation that standing still is the
same as going backward. Which is wh...
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The Honda ATV Difference
09/02/2003 -
More than three decades ago, no one could have predicted
that
Honda's fertile imagination and three fat tires would develop into
a
vital part of American labor and leisure--a facet that currently
sells more than 700,000 units per year....
