Honda Brand Earns 2009 Overall Best Resale Value Award from Kelley Blue Book's kbb.com
2009 Civic, Civic Hybrid, CR-V, Fit and Odyssey win segment, Top 10 awards

Honda has been honored today with several of Kelley Blue Book's (www.kbb.com) 2009 Best Resale Value Awards, including the top overall award for the Honda brand. 2009 Honda models earning awards included Civic and Fit, Top 10 model awards; Civic Hybrid, Hybrid Car award; CR-V, Crossover award and Odyssey, Van award.

"Value is a keystone in the foundation of the Honda brand," said Steven Center, vice president of advertising and public relations for American Honda Motor Co., Inc. "Being honored by Kelley Blue Book validates Honda's commitment to supply products of the highest quality at a reasonable price."

Kelley Blue Book's Best Resale Value Awards are based on projections from the Kelley Blue Book Residual Value Guide, researched by an expert staff of automotive market analysts. These prestigious awards honor vehicles expected to maintain the greatest proportion of their original retail price after five years of ownership. Low-volume vehicles and vehicles with a Manufacturer's Suggested Retail Price of more than $60,000 are excluded from award consideration, except in the luxury and high-performance categories.

"This has been the year of Honda in the United States," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's kbb.com. "With a high-quality, highly regarded product line perfectly aligned with the new realities of the American market, Honda has scored big in new-vehicle sales while burnishing its already sterling reputation for strong resale value."

For more information and downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.

About Kelley Blue Book (www.kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2008 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.

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