Honda Automobiles / CR-Z
Honda to Take Over Times Square for First-Ever 3-D Launch of New CR-Z Sport Hybrid Coupe
Honda will hold the first-ever takeover of Times Square in 3-D technology to support the launch of the all-new CR-Z sport hybrid coupe on Thursday, September 23. Spanning five blocks of Times Square, the event marks the first time 3-D footage will be broadcasted to the public space. As a part of the takeover, Honda will run 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street) and Sony will provide 3-D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models will distribute copies of their special 3-D October issue and Honda will sponsor a special performance from chart-topping hip-hop trio, N.E.R.D.
"To bring attention to the duality of sport and hybrid that the CR-Z offers, the advertising campaign relies on a bevy of nontraditional elements—like 3-D technology—to get the attention of young, potential CR-Z buyers," said Tom Peyton, senior manager of national advertising, American Honda Motor Co., Inc. "This 3-D experience in Times Square uniquely integrates advertising, gaming and music into a single, memorable event."
The Times Square CR-Z event will run from 10:00 a.m. to 6:00 p.m. EST, with N.E.R.D. taking the stage at 12:30 p.m. to perform. Attendees will receive special glasses to view the 3-D CR-Z television commercial footage as well as have the opportunity to interact with the all-new CR-Z sport hybrid coupe. Other on-site activities include live screen printing, 3-D photo booths and prize giveaways.
The 2011 Honda CR-Z sport hybrid coupe went on sale August 24th with a manufacturer's suggested retail price (MSRP) starting at $19,200, plus a destination and handling charge1 of $750.
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1 MSRP excluding tax, license, registration, $750.00 destination charge and options. Dealer prices may vary.