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All-New Honda CR-Z Sport Hybrid Coupe Makes E3 Expo Debut
The all-new 2011 Honda CR-Z sport hybrid coupe made its Electronic Entertainment Expo (E3 Expo) debut today. Evocative of many video games, the two-passenger CR-Z introduces a number of interactive features including a new three-mode drive system that allows the driver to select between Sport, Econ (Economy) and Normal driving models. The CR-Z will go on-sale later this summer.
"E3 Expo is the perfect venue to showcase the all-new CR-Z", said Steven Center, vice president of marketing operations for American Honda. "The engaging and sporty driving experience found in the CR-Z feels like something out of the latest racing video game. Gamers will feel at home behind the wheel of the CR-Z - whether it be in front of a console or on the open road."
Along with the CR-Z debut, Honda also announced that the sport hybrid coupe will appear in several video games including:
- Car Town by CIE Studios (Online, PC and Xbox Live)
- Nitto Legends 1320 by CIE Studios (Online and PC)
- Gran Turismo 5 by Sony (Sony PS3 and PSP)
While at the E3 Expo, attendees can check out the CR-Z along with a component-revealing cut-body on display in the Honda booth located outside the West Hall Lobby (booth F7). At the booth, attendees can get information on how to download an exclusive, custom CR-Z* for Car Town and win an Apple iPad®.
*A limited number of downloads will be available