Honda Ranks as the Highest Non-Luxury Brand in J.D. Power and Associates Initial Quality Study

Honda vehicles achieved the highest ratings of any non-luxury brand in the J.D. Power and Associates 2004 Initial Quality Study (IQS), a survey of new car buyers' perceptions of quality problems such as quality of workmanship, drivability, human factors in engineering and safety-related problems. Overall, Honda ranked fourth among all brands. Topping the list were luxury marques Lexus, Cadillac and Jaguar.

Contributing to Honda's success, the Honda Odyssey ranked highest in the Compact Van segment and the Element ranked number one in the Entry SUV segment. Honda models that placed among the top three in each individual segment include the Civic (Compact Car in a tie), S2000 (Premium Sports Car), CR-V (Entry SUV) and Pilot (Midsize SUV). American Honda Motor Co., Inc., tied for second place overall in the corporate rankings, which measures the IQS performance of both the Honda and Acura automobile divisions. (For Acura, the TSX ranked highest in the Entry-Luxury segment.)

"Honda's position in the J.D. Power and Associates Initial Quality Study indicates that quality is not reserved exclusively for luxury buyers," said Tom Elliott, executive vice president of American Honda. "Our vehicle quality competes favorably among cars in luxury segments with considerably higher MSRP's."

Additional information regarding the J.D. Power and Associates IQS report is available at

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