Campaign for All-New Acura RLX Features Innovative, Multidimensional Marketing and Kicks Off with March College Basketball Tournament
An integrated, multiplatform advertising campaign supporting the debut of the all-new 2014 Acura RLX, recently launched, featuring extensive, yet targeted placements on TV and in print, digital and mobile.
Acura MDX Wins "Best Cars For The Money" Award From U.S. News & World Report
The dynamically styled, seven-passenger 2013 Acura MDX has been named the "Best Luxury 3-Row Midsize SUV for the Money" by U.S. News & World Report in its 2013 Best Cars for the Money awards.
2013 Acura "What's New" Change Summary
2013 Acura ILX
The all-new Acura ILX went on sale May 22, 2012. Positioned at the gateway to the Acura brand, it serves as Acura's all-new compact luxury sedan.
The ILX features three powertrain options:
American Honda Reports April Auto Sales: CR-V Sets April Record, Accord Sees 41-Percent Gain, All-New 2013 Acura RDX Fast Out of the Gate
American Honda today reported April 2012 U.S. sales of 122,012 units, an increase of 10 percent based on the daily selling rate*. The Honda division posted April 2012 sales of 109,837, an increase of 9.2 percent compared to April 2011. A...
Acura Launches All-New ILX, New Gateway to the Acura Brand
Acura has launched a comprehensive marketing campaign to debut the ILX, an all-new compact luxury sedan positioned as the gateway to the Acura brand. The Gen Y-focused campaign developed with rp&, Acura's agency of record, is designe...
Acura Awarded Edmunds.com Best Retained Value Award for a Luxury Brand
Acura has earned the 2012 Best Retained Value® Award for a luxury brand from Edmunds.com. The Acura MDX also captured the model award for best SUV Over $45,000. Acura was given the awards for maintaining the highest projected residual v...
Acura Teamed With Marvel's The Avengers as Official Sponsor of Red Carpet World Premiere
Thousands watched with amazement as actor Robert Downey Jr. ("Tony Stark") drove onto the red carpet in a custom Acura-created sports car at the Marvel's The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater....
Acura Wins Best Luxury Campaign from Nielsen Automotive Advertising Awards
The 2012 Acura TL campaign was awarded Best Luxury Campaign earlier this week at the Nielsen Automotive Advertising Awards event held at the 2012 New York International Auto Show.
New Video Available from the 2012 New York International Auto Show
Exclusive video from the 2012 New York Auto Show is now available on www.acuranews.com.
If you missed the press conference, an archive of the live event is now available. The video includes exclusive interview and live footage with Ac...
Acura and Marvel Entertainment Announce Exclusive Co-Promotion Campaign for Marvel’s The Avengers
Acura and Marvel Entertainment, LLC, announced today the details of their promotional campaign for this summer's most anticipated film, Marvel's The Avengers. Following the luxury automaker's integration with THOR last summer, Acura is b...
Acura Announces March 2012 Sales
Acura today announced March 2012 new-vehicle sales of 11,166 units, a decrease of 14.6 percent compared to March 2011 based on Daily Selling Rate* (DSR). Year-to-date sales posted 30,805 units, down 4.3 percent compared to 2011.
Acura Announces February 2012 Sales Results
Acura's line of sedans again led overall sales in February with 6,612 units sold, up 26.0 percent based on Daily Selling Rate* (DSR). While the TL performance luxury sedan was up 26.0 percent, the TSX sports sedan edged out the TL as A...