Honda Rearview Report: February 22 - February 28, 2014

With anticipation building for the fuel-efficient and fun-to-drive 2015 Honda Fit, we are very excited that production has begun at our newest Honda auto plant in North America in Celaya, Mexico. This is a critically important new operation for our customers and for our ability to fulfill the growing responsibility our North American operations are playing within global Honda.

The new Celaya plant is our 8th in North America and features many of Honda's newest and most advanced manufacturing technologies with the key goal of increasing both the efficiency and the precision of production. Together with the skills of our associates, we are very confident that the products we build there will provide outstanding quality and value for our customers.

Whereas past generations of the Fit were imported from Japan, the ability to make subcompact vehicles here in North America will be critical to meeting the needs of our customers and to increasing our competitiveness in the growing and very competitive sub-compact segment. Now, we can basically produce every vehicle segment in the Honda lineup from within North America. This creates new value for our customers, and will truly make for a great "fit."

Rick Schostek
Senior Vice President
Honda North America, Inc.

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