Corporate / Our Perspective
Honda Rearview Report: February 15 - February 21, 2014
Published February 21, 2014
We're honored and extremely grateful that Honda customers made the Honda Accord the best-selling retail model in America last year, and three more Honda models the retail sales leaders in their segments in 2013.
Our unique approach to selling cars one customer at a time is fundamental to how we think about our relationship with them, and our responsibility to protect their investment in our products and honor their trust in Honda.
Combined with Honda quality and fuel efficiency, our commitment to selling to individual buyers translates into high resale values, real long-term value and low cost of ownership for the life of the car. So when we get to claim leadership with four of the five highest volume models in our lineup, it's a day of real celebration for everyone on our team and a day of thanks to our customers.
- John Mendel, Executive Vice President, American Honda Motor Co., Inc.